the don pizza co.

The Don Pizza Co. Brand Development

the don pizza co.

2020

brand identity, marketing and content

Inspired by Italian tradition with contemporary influence, The Don Pizza Co. brings together the perfect combination of authentic tastes and flavours from our wood-fired ovens. Their minimalist sidewalk cafe in Parktown North, is an artisan-inspired sit-down restaurant offering a variety of dishes from panini to pizza and risotto to roasted duck.

Tasked with launching the brand during the height of pandemic challenges in South Africa, Slam created an identity that made a impact in the digital space, and  suited not only the time, but the founding chef and the authentic story of true Italian artisanal flavours. Coupled with the communication strategy, content strategy and marketing messaging, we created is a distinctive brand that stays true to their purpose of quality, authenticity and style.

credits 

client: the don pizza co.
creative strategy: dominique
social media: dominique
photography: pexels.com, unsplash.com and dominique