mondrian properties
2021
marketing, brand identity and outdoor
Mondrian Properties is an exclusive six-unit residential development in the heart of Sandton. Beautifully crafted and impeccably curated, this upmarket lifestyle estate was inspired by renowned artist Piet Mondrian’s abstract planes and grids that naturally compliment today’s modern family living. Its name and brand identity evoke a simple, practical experience that creates a balance between being both African and European.
Mondrian Properties wanted to create a property destination that their residents could be proud to call home. Our task was to create a sense of convergence across each element of the brand from the marketing strategy to brochure design, copywriting, billboards, flyers, social media, apparel, activations and wayfinding.
credits
client: lwp properties
architects: osmond lange architects
creative director: dominique
copywriting: dominique
photography: visual renders

