gordon institute of business science
2021
marketing collateral
GIBS was founded by businessman and philanthropist Sir Donald Gordon and the University of Pretoria’s business school. It has evolved and grown from being a business school for business, under founding Dean Professor Nick Binedell, into a world-class African institution and research centre, under former Dean Professor Nicola Kleyn. Currently under the leadership of Dean, Professor Morris Mthombeni, GIBS is leading the way to progressive focus through quality blended learning, coupled with a commitment to meaningful experiential exposure to further embed its global reputation as a top tier business school.
As GIBS embarks on a new chapter in its impressive history, our brief was to redesign their existing marketing brochures and align to their brand purpose “inspire exceptional performance.” Together with their established brand identity and new campus photographs, we helped create a new set of brochures that combined vibrant, large photographs, white space, infographics and engaging content.






